I worked on a company concept, Wayfarer, a travel website, to create a new landing page and mobile app design. Wayfarer is a place for travelers to discover new locations to visit around the world. Although it doesn’t directly sell any trips, flights, or accommodation on the site, people use it as a tool for researching where to travel next, based on their preferences. Wayfarer’s target audience is anyone between the ages of 21 and 30 who travels frequently and is in search of new adventures. I designed the homepage that users will see when they first find Wayfarer. Requirements were to show featured destinations, explain briefly what Wayfarer is, and include a call-to-action to sign up for the newsletter.
I was also asked to create 3 sample screens for an iOS mobile smartphone app. This app aims to give travelers a way of accessing information about destinations while they’re on the move.
The requirements were to create designs for 3 screens: List of destinations; a “detail” screen, giving full information about a destination; and a sign-in screen.
Low-Fi Wireframe
For the design of Wayfarer, both mobile and desktop versions, I drew inspiration from Patagonia's travel website. Patagonia features beautiful imagery, contrasting colors, and categories with images in the background. I used the aesthetics and layout of this website as a framework for my design.
Drawing from my experiences traveling to over 40 countries as an acrobat with Cirque Du Soleil, I selected categories that I would personally find useful on sites like Lonely Planet or Rick Steves. These categories include popular searches, trending destinations for the current year, and seasonal accommodations ranging from rugged to luxurious.
I thoroughly enjoyed developing this interface and hope you find it as appealing and functional as I do.