Modura is a fictional e-commerce clothing brand designed for trendy men and women aged 18 to 25. These individuals are early in their careers and looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward and conscious of trends. They dress for the jobs they want without appearing overdressed. Develop a mobile app design for the clothing brand Modura. Develop the logo, color story, and overall mobile app layout. Define the visual direction of the brand and perform competitive research. Once the client has reviewed the style tile and they’re pleased, design three screens for their new app, including the sign in/sign up, home screen showing latest offers on garments, and a screen showing details of an individual item of clothing.

Lo-Fi Wireframes

I drew inspiration for this interface design from Zara. Zara's website features a clean and user-friendly interface, with clothing presented through well-spaced typography that effectively highlights essential details such as the name, color, and price. Using Zara as a template, I designed my own version, incorporating a heart icon for favoriting items, a more standardized sizing option, and improved imagery.

Mood Board

Hero Page

Home Page

Product Page

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